After four years Victoria's Secret Fashion Show will be returning to the runway. What used to be a highly anticipated event featuring the who's who of supermodels, it subsequently fizzled out due to the company's inability to adapt to a changing landscape.
Since it's departure, it has been largely replaced by Rihanna's Savage X Fenty show, a brand that has become hugely successful by championing diversity and featuring more inclusive fashions and models.
This was an issue with the once dominant lingerie line as it predominantly marketed to the stereotypical tall and thin body type, seeing them as their core demographic. The documentary, 'Victoria's Secret: Angels and Demons', detailed that and other factors leading up to the company's waning popularity including its links to Jeffrey Epstein and allegations of misogyny and sexual harassment. VS has since attempted a re-brand through diversification in the hopes of securing a stronger foothold in the industry.
In its Q4 2022 Earnings Commentary, the company admitted that efforts were being made to gain more market share by continuing to focus on being "a future facing business that becomes more and more culturally relevant in this shifting consumer environment."
The revamped show will be released later this year and promises to be more inclusive than previous versions.