Rihanna is not letting up! After IAB reported news of the new mom launching a maternity wear line through her Savage X Fenty label, she is now foraying into the world of hair!
On July 15, 2022, two applications were filed with the United States Patent and Trademark Office by Roraj Trade LLC for the character word mark 'Fenty Hair'. The applications cover hair (wigs, toupees, extensions) and hair accessories (curlers, pins, clips, scrunchies).
United States Patent and Trademark Office
The billionaire currently has a makeup line, Fenty Beauty, and more recently released skincare line 'Fenty Skin'. It's only natural for the mogul to expand her empire into hair as well.
Her lingerie line Savage X Fenty has shattered the long cemented mold of what a "perfect" body should look like. Earlier this year the brand also opened its first retail store in Las Vegas and successfully raised $125 million in series C funding round (Forbes).