After 5 years of Ivy Park collections with Adidas, the two brands have decided to part ways.
In 2018 Beyonce entered into an agreement with Adidas to co-create an activewear line with the Ivy Park brand.
Adidas x Ivy Park
Her campaigns were star studded, including Ice Spice, Chloe Bailey, Tyson Beckford and Natalia, Bryant.
TMZ reported that the reason behind the split was due to declining revenue to the tune of a staggering $140 million USD below projected sales for 2022.
Prior to this collaboration, Ivy Park was launched in 2016 with TopShop which lasted for two years.
Ice Spice for Adidas x Ivy Park
News of the end of the partnership were quickly followed up with a Balmain collection reveal, designed by Beyonce and Olivier Rousteing.
The Renaissance Couture collection represents the arrival of the renaissance era and was featured in Vogue France.
Balmain also revealed the collection while Beyonce posted about the new collaboration, writing her thanks to Olivier Rousteing for "allowing me to celebrate the human form, to take artistic risks, to push boundaries and to freely express myself."
Beyonce Renaissance Tour begins this year and we can't wait to see thd collection!
Cover Image, Balmain x Beyonce